A framework for teams with a Creative Director, a Design Lead, a Motion Lead and Producers. When the concept is built on composition, Design leads. When it is built on movement, Motion leads.

Gonz Studio enters a new phase as Gonzalo Menevichian joins Google, shifting the practice toward research, experimentation, and creative technology.

Ruby Boddington catches up with Gonzalo Menevichian to learn about his creative beginnings, the influences that shaped his visual style, and his approach to combining design, animation, and sound. A closer look at the ideas, techniques, and experimentation behind his work.

A closer look at Gonzalo Menevichian’s creative journey, as *It's Nice That* explores the influences behind his distinctive visual style, his approach to combining design, animation, and sound, and the role of experimentation in shaping his work.